Embracing the Future: How Feros Group Transformed with the Latest Hospitality Technology
In a rapidly evolving world, businesses that adapt to the latest technology often find themselves on the path to success. Feros Group, a renowned hospitality company (The Botanical, The Prince, Public House, Ugly Pizza, The Berry Hotel and more), is a shining example of how embracing cutting-edge solutions can help a business scale new heights. Through their partnership with Bepoz, Feros Group has revolutionised their operations, achieving unparalleled efficiency and customer satisfaction.
Streamlining workflows with Bepoz POS System
Eight years ago, Feros Group embarked on a journey to enhance their customer experience by integrating a suite of advanced products into their operations. With the help of Bepoz's Point of Sale (POS) system, Feros Group streamlined their workflows, enabling their staff to serve customers with utmost precision and speed.
As a case in point, the QSR automation integration with Bepoz has been a true game-changer for Feros Group, because even during busy periods, the service time for food has been reduced from over 45 minutes to under 20 minutes. Additionally, cocktail service time has been reduced from 25 minutes to an average of under 10 minutes. With predefined menu times and streamlined kitchen processes, communication within the kitchen has vastly improved. This has ensured that every dish is prepared to perfection and delivered promptly to hungry customers.
Cost saving efforts
In addition to the remarkable operational improvements, Feros Group has also experienced significant cost savings. One of the most significant changes was the transition to paperless receipts. By eliminating the need for paper receipts, the group saved $800 in the first month alone. Previously, seven printers were dedicated to printing triple receipts for every order, a wasteful practice that has now been completely eliminated, not only saving them money but also reducing the company’s environmental impact.
Enhancing customer Loyalty and Membership
Another standout achievement is the implementation of Bepoz's Loyalty & Membership Application. The Feros Group now effectively communicates with their 65,000 loyal members through regular notifications and personalised vouchers, fostering a strong bond that keeps customers coming back for more. Specifically, the MyPlace loyalty app has proven to be very effective in fuelling Feros Group's growth and success. It has incentivised repeat business and word-of-mouth referrals, solidifying the Feros Group's position as a preferred destination among patrons.
From an operational perspective, the membership application has enabled the Feros Group to track customer preferences and behaviour, allowing them to offer personalised experiences and rewards. This level of personalised service has created a sense of exclusivity, making customers feel valued and appreciated. In turn, it has led to increased customer loyalty and brand advocacy, positively impacting the Feros Group's reputation in the hospitality industry.
The Feros Group continues to expand its horizons, with their recent acquisition of the Esplanade Cronulla showcasing their unwavering commitment to growth. With a focus on renovating the venue and incorporating the latest hospitality technology, Feros Group is poised to deliver yet another exceptional experience to their valued customers.
Feros Group's journey is a testament to the fact that the future belongs to those who embrace change and leverage the power of technology to create extraordinary experiences.
Contact Bepoz today to find out more about how they can assist your hospitality venue like Feros Group.