Prepare Your Venues POS for Melbourne Cup Weekend

With Melbourne Cup Day falling on Tuesday the 7^th, the long weekend that comes with it is almost here. Whether your customers are avid racegoers or not, the long weekend is bound to bring an influx of visitors to your venue. This surge can transform what might typically be a quiet Monday and Tuesday into a bustling hub of celebration and social gatherings with friends and family.

To help you make the most of this opportunity and to minimize potential disruption, we've gathered some tips that our support team commonly receives questions about during this time of year in the lead-up to the Cup.

1. Reservation promotions

With the Melbourne Cup weekend upon us, your venue is likely to be busier than usual. Even though you won't need to work hard on promotions to attract patrons, you can encourage customers to book reservations in advance. This will ensure smooth operations, reduced waiting times and improved table management. If you ask about dietary needs in your booking intake, then you can even start to plan ahead and ensure you have all the ingredients you need. Perhaps, consider offering customers booking in advance a special incentive, such as a discount code for a free dessert. Providing added value can turn one-time visitors into repeat customers or even regulars.

2. Turn Off Regular Promotions

Given that the public holiday falls on a Tuesday, the team have found it could be advantageous for you to turn off your regular promotions, such as happy hour. Anticipating a busy day running promotions during peak periods might result in lost revenue because patrons are already eager to spend without incentive.

Rather than offering promotions, your venue may like to offer a set menu for the day that can help streamline your kitchen, making it more manageable to keep up with the demand. A set menu also allows your customers to feel special whilst trying new dishes.

3. Raffles and Sweeps  

Are you making the most of the functionality that your Bepoz POS system offers? Did you know that with Bepoz, you can easily manage raffle ticket sales and effortlessly keep track of participants and winners?

Managing raffle ticket sales is crucial for many clubs during the Melbourne Cup season. Your Bepoz POS system is well-equipped to seamlessly handle these common Cup Day activities. Raffles help create a sense of excitement, generating a buzz that enhances your customers' overall experience at your club.

3. Reservation Integrations

If your Bepoz venue already has an integrated reservation system, such as Now Book It, make sure to address any questions you might have with our or their support team well in advance of the big weekend.

A Bepoz integrated reservation system can significantly ease table management and take the pressure off your staff. For those venues without an integrated reservation system, now is an ideal time to consider implementing one. With the expected influx of visitors, an integrated reservation system can:

• Improve table management
• Reduce customer wait times
• Aid in forecasting staffing needs based on anticipated busy periods
• Gather valuable customer data to drive repeat visits
• Create seamless guest experiences

Don't hesitate to reach out to our support team for any assistance you need. If you're interested in implementing a Bepoz POS system in your venue, contact us today. We're here to help you make the most of the Melbourne Cup weekend and ensure your venue runs smoothly during this exciting time.